Macon, Georgia
Oakland, California
Posted: 15-May-26
Location: Cookeville, Tennessee
Type: Full-time
Salary: Commensurate w/ exp & educ.
Categories:
Sector:
Salary Details:
Required Education:
Internal Number: 25522
The Deputy Athletic Director/Senior Associate Athletic Director of Revenue Generation is responsible for leading strategies to increase revenue from various sources, including ticketing, corporate sponsorships, marketing, licensing and fund raising. The role involves data analysis, managing external relations, and collaborating with other departments to drive fan engagement and financial growth for the athletic department.
This position also provides leadership within the sport supervisor team, with sport supervision responsibilities specific over flagship sports based on background and experience, and any other flagship sports based on background and experience. A member of the executive team, the Deputy Athletic Director/Senior Associate Athletic Director of Revenue Generation also provides leadership in the development and execution of the department’s strategic plan.
This position will also provide major gift fundraising in developing and maintaining a donor portfolio. This will be in conjunction with University Advancement, following their policies and procedures when working in a fundraising capacity.
Tennessee Tech is an Equal Opportunity/Affirmative Action employer.
Essential Functions:
- As part of the Executive Team reporting to the Athletic Director, this position develops and implements strategic plans for revenue generation, such as innovative promotions and advertising campaigns.
- Member of the Athletic Department Senior Leadership team, will be involved in shaping, and leading the Athletic Department. Will be responsible for oversight and direction of Media Relations, Marketing, Athletic Development Strategies, Sports Video, Creative Services & Athletic Ticket Office Strategies to grow revenue.
- Will develop and maintain the Athletic Department Strategy for fundraising activities, including Capital Projects, Major Gifts and Annual Fund. Will maintain a portfolio of Athletic Donors.
- Oversee ticket sales activities and operations to increase revenue from ticket purchases.
- Develop and execute plans to increase fan engagement and attendance, which indirectly drives revenue.
- Often involves assisting with budget planning and managing the fiscal aspects of the department.
- Work closely with the department’s Multi-Media rights holder, Taymar Sales U, to manage and grow corporate partnerships and multimedia rights to maximize revenue and brand visibility.
- Use data analytics to inform decision-making, track performance, and identify new revenue opportunities.
- In some cases, the role may involve integrating name, image, and likeness (NIL) opportunities to benefit student-athletes.
Minimum Qualifications:
- Master's degree from an accredited institution with five years of related professional experience or a bachelor's degree from an accredited institution with at least seven years of related professional experience.
- Experience should be in a revenue-generating role within college athletics, professional sports, or a related field.
- Experience with data-driven decision-making and digital engagement strategies, including CRM and analytics systems.
- Strong leadership, communication, and relationship-building skills.
- Familiarity with NCAA rules and regulations.
Preferred Qualifications:
Revenue Generation background is preferred.
Applicants are required to electronically upload a cover letter, resume, copy of transcripts (official transcripts required upon hire), and complete contact information for three references. References will be contacted at a later date. Submission of materials is the applicant's responsibility. Applications without all required materials are incomplete and will not be considered.
