The Associate Athletic Director for External Relations and Revenue Generation provides strategic leadership and oversight for all athletics-related revenue initiatives at Mercer. This position is responsible for leading, coordinating, and expanding athletic-generated revenue streams with a primary focus on corporate sponsorships and sales. The role oversees the identification, cultivation, and retention of corporate partners while ensuring alignment with the evolving landscape of collegiate athletics. The Associate AD develops and executes revenue strategies, manages corporate relationships, and maintains a robust sales pipeline to support the athletic department’s financial goals. This position also provides supervision and leadership to revenue-generating staff, including two Gradu