Louisiana Tech University, a Division 1 member of Conference USA, is seeking highly motivated candidates who will serve as the Assistant Director of Brand Engagement for the Athletic Department. This 12-to-18-month position will report to the Assistant Director of Athletics for Brand Engagement.
The individual will be charged with coordinating all marketing and promotions activities for various sports, including the writing and preparing of comprehensive sports-specific marketing plans, assisting in the management of game day activities, and serving as a liaison to student groups and other campus organizations. This position will have a strong focus on increasing attendance, in-game experience, and fan engagement. Additionally, this professional will have direct oversight of athletics community engagement and two sports as assigned with the goal of increasing revenue, engagement, and brand awareness. This position will also serve in a secondary supporting marketing role for football, men’s basketball, and baseball. This person will also be tasked with managing the Marketing Street Team and growing the Champ’s Kids Club.
Primary Responsibilities: •Responsible for the development and execution of marketing plans. •Responsible for assisting with the creative process for all advertising and promotional materials. •Creates game scripts and coordinates game day marketing plans •Leads outreach opportunities at campus and community events •Creatively develop sales strategies to enhance revenue generation for Louisiana Tech Athletics
Bachelor’s degree in marketing or related field; demonstrated experience in marketing and game management; strong knowledge of Adobe Creative Suite and graphic design; demonstrated knowledge of NCAA rules and regulations; excellent organizational, communication and administrative skills; and the ability to work athletic events, irregular schedules, weekends and evenings required.
Louisiana Tech University is an Equal Opportunity/Affirmative Action Employer with a strong institutional commitment to achievement of excellence and diversity among its faculty and staff. Women and minority candidates are encouraged to apply. Review of applications will begin immediately and will continue until position is filled. Electronically submit cover letter, resume with three references as a single PDF file by email to Reginald McIntyre at firstname.lastname@example.org.
Louisiana Tech University Athletics Mission is to embody excellence in everything we do. Develop student-athletes to maximize their potential in mind, body and spirit. Bring pride, admiration and loyalty to the University family, community and state.Win with integrity.