Manages the coordination of all aspects of athletics communications, including supervising the athletics communications coordinator, and supervising and scheduling the graduate assistants, student workers, statisticians, PA announcers, broadcasters, photographers and videographers. Creates and implements new strategies and tactics to strengthen and promote the AIC Athletics brand. Ensures proper delivery of website and media content. Creates strategy and collaborates with the athletics marketing specialist to develop digital content/graphics for games, special events, and social media, and to increase ticket sales for select sports. Utilizes StatCrew to score games and provide stats, when needed. Serves as the primary media contact for AIC sports. Ot