The Assistant Athletic Director/Brand Advancement & Creative Strategy helps drive Mississippi State Athletics’ storytelling, creative direction, and brand presence across all platforms, serving as both a strategic leader and hands-on creator. This position oversees all creative areas, including video, design, and photography, while also contributing directly to the creation of video and digital content. Members of this team collaborate to strengthen the department’s visibility, elevate student-athlete and program recognition, and engage fans through consistent and innovative brand expression. This position plays a key role in shaping, executing, and maintaining the overall brand strategy for Mississippi State Athletics.