Nature & Purpose- The Director of Athletic Marketing and External Engagement provides strategic leadership for all marketing, communications, and fan engagement efforts for the Department of Athletics. Assigned within the university’s Integrated Marketing Communications (IMC) division, this position is responsible for enhancing the overall fan experience, increasing ticket sales and attendance, elevating brand visibility, and developing mutually beneficial partnerships. The Director will drive integrated marketing campaigns and external operations that align with institutional goals while promoting the Bearkat Athletics brand across digital and traditional channels. Primary Responsibilities-Provides leadership over IMC Athletics marketing, ticket opera