1. Developing high-impact digital content to promote Mizzou Athletics through storytelling, marketing, fundraising, and major department initiatives. 2. Assisting with production of digital advertising content in partnership with Mizzou Sports Properties to support corporate sponsors and elevate their association with Mizzou Athletics. 3. Ensuring Mizzou Athletics remains on the forefront of the changing landscape of college athletics and is able to be nimble and flexible as content needs evolve.

The Creative Director will be responsible for setting the team’s creative vision, managing day-to-day production, and ensuring all content aligns with Mizzou Athletics’ brand identity and storytelling objectives.

Key Responsibilities:

Leading and managing a team of 3 hybrid Creative Content Specialists (video/graphic design) and 2 Photographers to create innovative, high-quality digital content.

Setting and executing the creative direction for Mizzou Creative, ensuring content meets the goals of the department, corporate sponsors and, if applicable, student-athletes branding opportunities.

Overseeing the production of digital content for major department initiatives, fundraising efforts and marketing campaigns, ensuring a cohesive and strategic approach.

Collaborating with Mizzou Sports Properties to develop and deliver digital advertising content that supports corporate sponsorships and revenue generation.

Ensuring brand consistency across all visual and digital content, adhering to Mizzou Athletics’ creative standards and storytelling approach.

Supervising project workflows, deadlines and content distribution, ensuring efficient and effective content production.

Staying ahead of digital trends in sports media, content marketing and NIL storytelling to position Mizzou as a leader in collegiate athletics content.

Managing content strategy and planning, working collaboratively with strategic communications, marketing and external relations teams.

About University of Missouri Athletics

Established in 1839, the University of Missouri knows what it means to be first. We were the first public university west of the Mississippi River. We are home to the world’s first journalism school. We started the tradition of homecoming. As a flagship, land-grant institution and one of only 65 universities across the U.S. and Canada to be a member of the prestigious Association of American Universities, we are a campus where empathy, innovation and hard work combine to solve the world’s grand challenges. Our community of students, faculty and staff enhances bovine reproduction, composes award-winning music and generates life-saving radioisotopes in the most powerful university research reactor in the country. We tackle diverse problems because Missouri is a diverse state — from the southern Ozarks to the northern plains. We are Mizzou, where Black and Gold runs deep and Truman the Tiger embodies our bold spirit.

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