Reporting to the Assistant Athletic Director for Football Communications and Brand Strategy, this position will serve as a key content creator, utilizing videography and other content creation skills and strategies to tell the best stories of Carolina Football with the goals of reach, revenue and recruiting. Video and other content will be created for use on Football and other department social media channels, websites, and for recruiting, marketing and promotions. The person in this position will be part of the Football Communications and Brand Strategy team, working closely with that unit, the coaching staff and other external units (including Athletic Communications, Creative Services, Go Heels Productions, Marketing, and Tar Heel Sports Properties) to positively promote Carolina Football, the Department of Athletics and the University. Must be able to meet tight deadlines and communicate effectively. Must have strong creative, organizational, design and multimedia skills. Additional content creation skills in social media, photography and/or graphic design preferred. This is a fast-paced and strategic job where accuracy and the ability to tell the stories of Carolina Football authentically is a must.

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. An inventive, imaginative, original content creator who can distill stories and bring them to life through video, audio and still photography.
Must exercise independent judgement and discretion about appropriate content for the program and be able to independently execute or manage a team to execute this vision. Must be able to manage production assistants to create appropriate video content that meets departmental goals.
Requires a professional level knowledge of non-linear editing programs such as Adobe Premiere. Knowledge of other graphics programs such as Adobe Photoshop, Adobe AfterEffects and other applicable Adobe Creative Suite platforms are required.
Must have intimate knowledge of professional video production. This includes expert knowledge of high-end digital video and still photo acquisition (DSLR, 4K, high frame rate, etc). Expert knowledge of planning and execution of video and photo shoots (lighting, framing, audio acquisition). Expert video and still photo editor. Knowledge of encoding and social media distribution. Creativity is crucial for the building of all projects. Products need to be motivating, invigorating and aspirational for viewers. The ability to create elements that are original and special is essential. Management of student assistants may be required.
Attention to detail. Ability to communicate clear, accurate information. Ability to meet time sensitive deadlines. Ability to work many long hours, especially from training camp in early August through National Signing Day in February.

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