Position Purpose: The Director of Trademark Licensing position provides overall management and direction for the Trademark Licensing program for Florida State University. Responsible for maximizing royalty revenues through innovative and proactive retail marketing strategies while protecting and managing the integrity of the University brand. Principal Responsibilities: Establish and maintain the overall strategic direction of the licensing program. Direct and provide leadership in the area of institutional trademark policy and licensing regulations. Ensure the trademark licensing program is continually exhibiting best practices in licensing strategy and methodology while taking advantage of evolving trends for product categories and new distribut