About This Role: The Sr. Associate Athletic Director for Revenue Generation reports directly to the Director of Athletics. The successful candidate will oversee all external units within the athletic department: Cardinal Athletic Fund, corporate sponsorships, marketing, media relations and ticketing. Position Responsibilities: Develop, implement and maintain a comprehensive strategic plan for Athletics revenue generation, including management of corporate sponsorships, ticket operations, marketing, media rights, and all other operating and non-operating revenue. Lead Athletics department in all external donor engagement efforts in connection with and in support of the Athletics strategic plan and comprehensive Revenue Generation plan. Lead various units and initiatives within A