Career Center

Responsibilities include but are not limited to:  The Director will be responsible for creative and measurable communications and marketing plans for athletics fundraising that encompass advertising, market research, publications, digital and social media, as well as other aspects of strategic marketing and communications. The Director will use innovative, data-driven marketing strategies to drive growth of the donor base for annual and major gifts, and to strengthen the philanthropic message of the Terrapin Club. In collaboration with the Senior Assistant AD of Marketing Strategy & Fan Experience and members of the external operations team, the Director will also lead the scheduling, deployment, and analysis of all Maryland Athletics email communications. The Director will collaborate closely with the Communications, Marketing,  and Broadcast & Production units in the Athletic Department and University Relations and perform other related duties as assigned.

Minimum Qualifications: Bachelor’s degree required.

Preferences: Prior experience working in higher education, a non-profit organization and/or an intercollegiate athletic environment preferred.

• Five (5) years of experience in strategic marketing and/or communications.
• Experience building marketing campaigns focused on member acquisition & retention and revenue generation.
• Experience in writing and design, preferably for fundraising/development purposes.
• Prior experience in using data to drive marketing planning and decision-making.
• Experience managing and creating content for social media.