(Hiring 3 Positions) The Assistant Director of Creative Communications will manage digital output and generate daily content for all social media channels for sports assigned. This individual will have a multi-disciplinary skill set with the ability to create and deliver digital content, build and maintain a social content schedule, and develop social fan engagement. This position reports directly to the Director of Digital Strategy.
Lead the development and implementation of social media initiatives, using visual storytelling to enhance the Louisville Athletics brand
Responsible for day-to-day content management of assigned accounts - planning, scheduling, and executing creative assets for all social channels
Measure content and campaign success against department KPIs, and use data to continuously optimize strategy and workflow.
Creatively engage fans on social media before, during, and after sporting events to build audience, creating social assets (highlight clips, GIF, graphics, etc.) and posting to the appropriate platforms.
Capture and edit photography, and produce graphics and video as needed to support content efforts.
Manage sponsorship and marketing activations through social media, developing promotions that foster lead and/or revenue generation.
Perform the role with an 'always on' approach to social media, constantly monitoring athletes, celebrities, influencers, and trend.
Bachelor's Degree in related field and two or more years of related experience. The ability to work nights, weekends, and/or holidays. Grade EAF. Salary Minimum $45,000.
Bachelor's degree in journalism, communications, or other related area and 2 years previous experience managing social media for a sport, media, or entertainment brand or equivalent combination of education and related experience.
Ability to use DSLR camera and basic editing software
Working knowledge of Adobe Creative Suite
Working knowledge of Microsoft Office
Excellent interpersonal, organizational, and communication skills, including both verbal and written
Knowledge of NCAA rules and regulations
Internal Number: 41396
About University of Louisville Athletic Association
The University of Louisville is a state supported research university located in Kentucky's largest metropolitan area. UofL is a NCAA Division I institution with an athletics program that competes at the Football Bowl Subdivision level as a member of the Atlantic Coast Conference. UofL sponsors 23 varsity sports programs, including 10 men's and 13 women's teams. For more about UofL, visit www.louisville.edu or www.gocards.com.