•Responsible for the total fan experience for University of Maine Athletics which will include: oMarketing oGame Experience & Game Atmosphere oTicket Sale Promotion
•Develop comprehensive marketing plans, focused on increasing revenue, ticket sales, attendance and improving the overall fan experience •Set regular marketing goals for attendance, revenue, expectations between sport to sport (both revenue and non-revenue) •Structure a strategic advertising plan for UMaine Athletics •Manage on-campus marketing strategy and activation to increase student attendance at athletic events •Organize and assist with the creation of all external and internal advertising and marketing collateral •Manage all available media advertising trade for radio, print and TV advertising along with digital marketing and e-mail marketing •Work in conjunction with Black Bears Sports Properties to implement and fulfill all corporate sponsorships •Recruit, train and lead a team of student employees to manage promotional events on gameday •Collaborate with ticket office group sales to develop a strategic plan for promotional calendar •Oversight and management of the Bananas Cub Club •Manage marketing budget •Responsible for in-game programming including development of PA script, video board marketing, program sales, sponsorships and recognitions. •Coordinate Band, Dance, Mascot and Cheerleading performances and appearances at games and events related to University of Maine Athletics.
B.A. degree required; Master's preferred.
Knowledge of NCAA rules and regulations as it pertains to responsibilities required.
Strong organizational abilities and computer skills required.
Three or more years’ experience in intercollegiate athletics or a related field required.
Working knowledge of budget analysis and preparation required.
Experience with digital platforms including social media, websites and video production required.
Ability to travel, normally requiring a valid driver’s license.
Excellent interpersonal, oral and written communication skills.
Demonstrated ability to exercise independent judgment and initiative and manage multiple projects and deadlines.