McNeese State University, a Division I member of the NCAA and the Southland Conference, is seeking a highly motivated individual with strong leadership and technical skills for a full-time position of Coordinator of Marketing and Fan Engagement. This position will lead the Athletic Marketing efforts under the direction of the Sr. Associate AD for External Affairs, will implement goals and objectives as they relate to McNeese’s 16-sport NCAA Division I athletics program, The Southland Conference and NCAA policies and procedures.
Develop and execute in-game and event promotions, recognitions, and activations of corporate sponsorship activities
Supervision of designated graduate assistants, and student staff
Develop the media/advertising plan, addressing all forms of advertising (commercials, newspaper, etc)
Develop and implement marketing initiatives across all sports to increase brand awareness, Fan loyalty, student attendance and revenue generation
Serve as the liaison to Campus student groups, spirit squads, band and other university units.
Communicate and approval of all athletics licensing and branding opportunities in conjunction with Office of University Licensing, Branding and Marketing.
Experience with the Adobe Creative Suite including Photoshop
Adheres to NCAA and Southland Conference rules and regulations, as well as the policies and procedures of the department, the University, and the University of Louisiana System (ULS).
Required: Bachelor’s degree from an accredited institution.
Preferred: Master’s degree from an accredited institution.
Knowledge and understanding of Marketing, Revenue Generation and Sales concepts.
Thorough understanding of marketing planning
Experience in developing relevant analysis of marketing opportunities and strategies
Ability to communicate with diverse audiences in a way they can and will effectively steward and advance the Athletics Department.
Excellent oral, written, and interpersonal communications and management skills.
Excellent written, oral and interpersonal communication skills
Ability to operate a departmental budget within allocated resources
Ability to supervise personnel through previous leadership experience
Thorough knowledge and understanding of NCAA DI rules, practices, policies, philosophy and procedures.
The position is open until filled.
Application Materials and Contact:
For the application process, interested applicants should electronically submit a: Cover Letter, Resume, References, (name, phone number, and e-mail address of at least three), and Unofficial Transcripts. Please email the required documents to Senior Associate A.D., Tanner Stines at firstname.lastname@example.org; Phone: (337) 475-5215
About McNeese State University
McNeese is a member of NCAA DI -FCS, and a Member of the Southland Conference. McNeese is located in Lake Charles, LA.