The Creative Content Director will be responsible for contributing to the creative video content strategy and producing digital content, creative video and motion graphics that support all sports, as well as other duties assigned by the Digital and Creative Media leadership and the Associate A.D. for Strategic Communications.
Contributing to the creative video content strategy for Utah Athletics with direction from the Digital & Creative Media leadership team and Assoc. A.D. for Strategic Communications; shoot and produce digital content that supports all sports with respect to social media, marketing, recruiting, ticket sales and attendance; scope of digital content production includes both video production and motion graphics; ability to shoot still photography and utilize digital asset management platforms also is desirable, including file storage, meta-tagging, student-athlete content distribution and communications digital file distribution; complete projects in a timely manner, while meeting the overall strategy and philosophy goals of the department; collaborate with supervisors and digital/creative media leads to maintain strategy and content calendar to shoot and produce videos and digital elements for internal and external promotional efforts; assist in maintaining staff vision and philosophy for all social media platforms; meet quick turnarounds to post high-quality videos on same day that events occur, as well between events for promotion and engagement; provide insight to push department forward with emerging trends in social, digital media, as well as in-venue entertainment; ensure consistency in brand guidelines and messaging related to content and posting; perform other duties as assigned.
Bachelor’s degree in Public Relations, Communications, Videography, Photography, Graphic Design or related field, with at least one (1) year of experience in Creative Media Services.
• Demonstrated experience in digital and creative media production • Extensive knowledge of and the ability to: o Creatively strategize, shoot and produce digital content and create motion graphics for multiple social media and online media platforms to generate engagement and positively publicize Utah Athletics. o Photograph athletics competition and utilize digital asset management and content delivery system. o Work collaboratively with other external relations staff (e.g. marketing, video, development, third-party rights-holder) on group projects, as well as coaches and student-athletes.
Technological expertise in digital and creative content production, including motion graphics; strong knowledge of various social media platforms (Twitter, Instagram, TikTok, Facebook, Snapchat) as well as digital asset management (DAM) systems, certified drone pilot desired; considerable initiative, creativity, flexibility, efficiency, independence and love of sports.
Internal Number: PRN25283B
About University of Utah Athletics Department
University of Utah Athletics Dept.
Office of Strategic Communications