Develops and executes primary media relations program building awareness of and support for the NCAA Division I Pacific Athletics program and its strategic priorities major regional media markets, as well as nationally, by pitching and placing stories and other content in ways that reach and engage target audiences, including via the news media, the athletics web site, its social media platforms and other communications channels. Advises student-athletes, athletic coaches, and leadership on effective media relations, and coaches’ student-athletes, athletic coaches, and athletic administrators on media interviews and media training. Plans, implements and measures the results of media campaigns. Enhances and protects the athletic department and universities reputation through effective issues and crisis management and excellent media relations. Advises and keeps internal and external audiences, including the news media, informed during emergencies. Establishes and maintains media experts database by developing strong relationships with coaches staff, students, alumni, and others to cultivate content and story ideas that support Pacific Athletics brand. High level of decision making and autonomy within scope of responsibilities as this professional must be adept at moving quickly, multi-tasking, and handling daily and emerging priorities. Must be comfortable working with senior athletics and community leaders.
Identifies, develops and produces news releases, editorials, opinion pieces, advisories, experts lists, video stories, podcasts, social media campaigns and other rich news content that advances Pacific Athletics and sport program priorities.
Develops and cultivates relationships with traditional and new media across all channels in Pacific Athletics important markets; maintains regular contact with media sources and conducts campus media events annually to pitch Pacific Athletics strategic initiatives.
Works with senior level athletic administrators and athletic coaches on media pitches, interviews, media training and strategic story development.
Manages issues and crises and makes decisions in concert with leaders to provide guidance and expertise in crisis and emergency management to protect university’s reputation.
Has high level of autonomous decision making to facilitate rapid media interviews and deploy subject matter experts for breaking stories.
Advises and counsels athletic leadership on issues management and media relations; prepares research, white papers, speeches, media kits, talking points and other relevant materials.
Develops and executes communications plans that leverage athletics-controlled and external channels across various platforms (digital, print, podcasts, video) to effectively disseminate stories and content to target audiences.
Pitches stories, op-eds, photo opportunities, events and more to news media in ways that effectively advance the university’s top strategic priorities.
Manages one or more student assistants per semester in teaching and managing media relations duties such as writing, editing and pitching media stories, media kits, responding to media queries, managing databases, compiling press clips as well as Hires, trains and supervises game day media relations staff (for more than 150 events per year).
Assists in special projects.
Performs other duties as assigned or requested
• Bachelor’s degree. • Two (2) years’ experience in media relations, communications, or a related field.
• Bachelor’s degree in media relations, communications, journalism, or a related field. • Positive attitude, proven ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion. • Solid understanding of various media forms and communications used within industry. • Knowledge of NCAA and conference rules and regulations. • Strong interpersonal and communication skills with ability to get message across by adopting a range of styles, tools and techniques appropriate to the audience and nature of information. Ability to deal with a wide range of people with tact and diplomacy. • Ability to effectively communicate verbally and in writing, both internally and externally. • Strong organizational skills and ability to handle multiple tasks and meet deadlines. • Ability to proactively identify communications opportunities and develop supporting programs. • Working knowledge of publishing software, MS Office, video editing software, various content management software system software. • Working knowledge of various social media outlets.
Internal Number: 201301767P
About University of the Pacific
Pacific is one of the most distinctive, student-centered national universities in the West. We offer undergraduates accelerated degree programs, vast study abroad opportunities, hands-on learning, a four-year graduation guarantee, a broad selection of courses, and according to U.S. News & World Report, a “Great School at a Great Price."