The Assistant Athletic Director for External Affairs will lead all revenue generation, external communications and marketing for the Shepherd University Athletic Department. The Assistant Athletic Director will oversee fundraising, corporate sponsorship, ticket sales and athletics marketing for the department. The position will also coordinate development-related events including hospitality, reunions, and other cultivation/stewardship activities.
This position will oversee all aspects of planning and implementation of the athletic department's external revenue generating initiatives. The primary responsibility of the position will be to increase financial support to and expanding the brand awareness of Shepherd University Athletics through: fundraising, private philanthropy, corporate sales, ticket sales, marketing and communications efforts.
This position reports directly to the Vice President for Athletics, and serves as a key decision-maker and central member in the administration of the Athletics Department. The position will also have sport supervision responsibilities as assigned by the Vice President for Athletics.
•Design and implement fundraising and corporate sales initiatives and strategy for Shepherd University Athletics •Design and implement marketing and communications initiatives for Shepherd University Athletics in concert with the Shepherd University Foundation •Oversee all external operations for Shepherd University Athletics with responsibility to achieve revenue based goals associated with fundraising, corporate sponsorship, ticket sales and major donor gifts •Direct and execute a strategic media and communications plan to leverage exposure through external media outlets •Administrative oversight of multiple varsity sports programs, assisting with scheduling, recruiting, budget and game day operations
Minimum Qualifications • A bachelor's degree in related field with an advanced degree preferred. • Strong interpersonal, written and communication skills. • 3- 5 years fundraising or sales experience. • Demonstrated ability to develop and execute solicitations and closing gifts/sales. • Highly developed organizational skills • Knowledge and commitment to following NCAA and State rules.
• Preferred Qualifications: • 3-5 years of successful experience in college athletics fundraising. • Experience in college athletics as a student-athlete, coach or administrator. • Knowledge and experience in using fundraising software systems. • Understanding of priority seating programs including benefit fulfillment, and athletic development industry standards. • Record of success in establishing positive relationships with boosters, alumni, students, faculty and staff; ability to work productively with the university and the community.
Internal Number: 0003139
About Shepherd University
Shepherd University is a state-supported institution within the West Virginia system of higher education. From its beginnings over 130 years ago, the University has evolved into a comprehensive center of higher learning, serving a number of related, yet distinct roles:
The University offers baccalaureate degrees in a wide range of fields, encompassing the liberal arts, business administration, teacher education, the social and natural sciences, and other career-oriented areas.
The University provides credit courses for individuals with no degree aspirations, but who seek to broaden and update their knowledge in either familiar or new fields of intellectual endeavor.
For the northern Shenandoah Valley region as a whole, the University is a center for noncredit continuing education, public service, and convenient citizen access to extensive programs in art, music, theater, athletics, and other areas of public interest. Shepherd University has a responsibility to extend its resources beyond the campus, bringing higher education closer to those who seek it.